Focus Raw

GDPR & Privacy Policy

Privacy Policy for Fokus Fotoresor i Sverige AB

1. Introduction

At Fokus Fotoresor i Sverige AB, we take your privacy seriously. This Privacy Policy explains in a clear and transparent way how we collect, use, store, and protect your personal data.

Fokus Fotoresor i Sverige AB, company registration number 559266-0491, processes personal data in accordance with the EU General Data Protection Regulation (GDPR) and other applicable data protection laws.

2. Who We Are

Fokus Fotoresor i Sverige AB is the data controller for the processing of personal data carried out:

  • on our websites,
  • in connection with bookings and customer relationships,
  • when you subscribe to our newsletter,
  • when you contact us by email, phone, or contact form,
  • and in connection with tours, workshops, events, and trade fairs.

As data controller, we are responsible for ensuring that your personal data is processed lawfully, fairly, and transparently.

3. What Personal Data We Collect

We only collect personal data that is relevant and necessary for the purpose for which it is processed.

When you book a tour, workshop, or course

We may collect and process:

  • name
  • postal address
  • telephone number
  • email address
  • booking details
  • participation details relating to tours, workshops, or courses
  • correspondence with us relating to your booking

When you subscribe to our newsletter

We may collect and process:

  • name
  • email address
  • postal code, if you choose to provide it

When you contact us

We may process any information you choose to provide when contacting us, for example by email, phone, or contact form.

4. Why We Process Your Personal Data and Our Legal Basis

We process your personal data for the following purposes:

To administer and fulfil your booking

This includes booking confirmations, customer communication, planning, delivery of the tour, workshop, or course, and related administration.

Legal basis: performance of a contract, or steps taken prior to entering into a contract.

To comply with legal obligations

This includes processing required under accounting, tax, and other applicable laws.

Legal basis: legal obligation.

To send newsletters and marketing communications

If you subscribe to our newsletter, we use your data to send information about our tours, workshops, and related offers.

Legal basis: consent, or where permitted under applicable law, legitimate interest.

To manage customer service, enquiries, and follow-up

We process personal data when you contact us, request information, or when we follow up on a booking or previous enquiry.

Legal basis: legitimate interest, or performance of a contract where relevant.

5. Newsletter Communications

If you subscribe to our newsletter, we process your personal data in order to send you updates about our tours, workshops, and other relevant news.

  • The data stored for newsletter purposes normally consists of your name and email address.
  • This data is used only for newsletter distribution and related communications from us.
  • You may unsubscribe at any time via the unsubscribe link included in each email or by contacting us directly.
  • Once you unsubscribe, we will stop sending newsletters and your data will be deleted or blocked from further use for this purpose within a reasonable period.

6. Customer Records

We process personal data relating to customers, travellers, and workshop participants in order to administer our services and maintain our customer relationship.

Our customer records may include:

  • name
  • postal address
  • email address
  • telephone number
  • booking and participation details
  • email correspondence
  • relevant administrative notes connected to the customer relationship

We do not retain personal data for longer than necessary. Customer data is reviewed on an ongoing basis and deleted or anonymised when no longer required for the original purpose, unless we are required by law to retain it for a longer period.

7. How Long We Keep Your Data

We retain personal data only for as long as necessary for the purposes for which it was collected.

As a general rule:

  • personal data relating to bookings and customer relationships is retained for as long as needed to fulfil the contract, provide customer service, and manage any legal claims,
  • data that must be retained by law, such as accounting records, is kept for the period required by applicable law,
  • newsletter data is kept until you withdraw your consent or unsubscribe.

8. Sharing of Personal Data

We do not sell your personal data to third parties.

However, we may share personal data with service providers and partners who process data on our behalf, for example in relation to:

  • website hosting and technical operations,
  • email and newsletter services,
  • booking and administration systems,
  • payment and accounting systems,
  • website analytics.

These parties may process personal data only in accordance with our instructions and, where required, under data processing agreements.

If personal data is transferred outside the EU/EEA, such transfer will take place only in accordance with applicable GDPR safeguards.

9. Cookies and Website Analytics

Our website uses cookies and similar technologies to ensure that the website functions properly, to improve user experience, and to analyse website traffic.

We use Google Analytics 4 to better understand how visitors use our website and to improve its content and functionality.

You can manage your cookie preferences through our cookie banner. Further information is available in our Cookie Policy.

10. Your Rights

Under the GDPR, you have the right to:

  • request information about the personal data we process about you,
  • request access to your personal data,
  • request correction of inaccurate or incomplete data,
  • request deletion of your personal data in certain circumstances,
  • request restriction of processing in certain circumstances,
  • object to certain types of processing,
  • receive the personal data you have provided to us in a structured, commonly used, and machine-readable format where the right to data portability applies,
  • withdraw your consent at any time where processing is based on consent.

If you withdraw your consent, this does not affect the lawfulness of processing carried out before the consent was withdrawn.

You also have the right to lodge a complaint with the relevant supervisory authority in your country of residence, place of work, or place of the alleged infringement, or with the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY).

To exercise your rights, please contact us at info@fokusfotoresor.se.

11. Data Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, alteration, or other unlawful processing.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The most recent version will always be published on our website.

13. Contact Details

If you have any questions about this Privacy Policy or about how we process personal data, please contact us:

  • Fokus Fotoresor i Sverige AB
  • Company registration number: 559266-0491
  • Address: Ågerup 202, 243 92 Höör, Sweden
  • Telephone: +46 730 662 007
  • Email: info@fokusfotoresor.se